Florida Water is a portable vessel of cleansing and clarity.
One mist resets a room, a linen, an aura.
Each bottle marries Old-World esoteric tradition with Gulf-Coast botanics—roses, calendula, cinnamon, sage, rosemary, thyme, mint, basil, lavender, orange & lemon peel —preserved in distilled water and alcohol for a scent that evaporates quickly but lingers energetically.
Founder: dar
Dar is a queer, Indigenous energy worker of Houma descent who has spent the last decade guiding communal rituals and private sessions across the Southeast.
While their practice began with smoke, song and soil, the request for something travel-friendly kept growing.
Artisanal Florida Water became the answer: a liquid extension of the same medicine, bottled to move with you through all of life’s mysteries. Each bottle of Florida Water is crafted as more than just a product — it’s a portable vessel of healing, tradition, and care, meant to support rituals of grounding and renewal in everyday life.
Artistic Director: Issa Rashid
Issa Rashid is a Mexican & Iranian queer nonbinary multi-disciplinary artist from Tijuana, Mexico. A tastemaker who has worked as a visual creative force with brands like American Apparel, Rufskin & Rizzoli. They apply their heart of connection to the social language of Artisanal Florida Water. With a strong eye for aesthetics, Rashid merges brand values, and diversity inclusion while being the magnet to our core customer community.
